Many (including myself) had wondered where KD had gone since the October partnership announcement
— but it appears he has finally been unleashed to help bring the masses to the platform.
KD-centric initiatives include the digital marketing spot (above), a Durant-themed starter pack for new users, a Genie-avatar KD
to help walk new users through the Top Shot process (think the Microsoft Word paper clip), and a few different challenges:
For new users, a new starter challenge is available — requiring the KD moment and three others for a guaranteed Series 2 pack and the chance to win KD memorabilia!
We also got a new Flash Challenge
featuring Durant on Wednesday night, with easy and hard options centered around players with the most FG attempts (and also requiring KD moments).
As I’ve also previously mentioned, getting players to buy into the platform itself is such a huge component to successful marketing. And we got a live look at Durant purchasing his first moments, with an assist
from Dapper Labs Community Lead Jacob Eisenberg