First of all, you should know this to understand what’s happening: Varsity is owned by an investment firm called Bain Capital.
In those articles, we mentioned Varsity’s partnership with FloSports, creating FloCheer:
“2016: Varsity entered an 8-year agreement with FloSports, and FloCheer was formed. The companies will provide livestream coverage of The Cheerleading Worlds and Dance Worlds. Users must pay to watch, even their own team.”
If the agreement isn’t extended, it means it will end in 2024.
Bain Capital (together with another company) has now acquired a company called “Deltatre”. Here’s what they do:
“Deltatre has grown into a market leader in over-the-top streaming, website and app development, graphics, data, officiating systems, broadcast production, user experience, and product design, revolutionizing how media is consumed globally. It helps sports rights owners and rights holders to better engage with fans and ultimately increase monetization opportunities.”
Is this a move to “increase monetization opportunities”, aka make more money, or will this have nothing to do with Varsity? Time will probably tell 👀