Including protagonists in cases has consistently raised questions about how to describe them—for example, what aspects of a protagonist’s background and identity are pertinent to the pedagogical objectives of the specific case and the course for which it is being written? Such descriptions can have important implications for how the case is interpreted, analyzed, and discussed.
To that end, it is essential to consider that how we describe protagonists
can reveal our own internal biases and those broadly held across society, thereby affecting the case’s pedagogical impact. Here, they describe approaches that experienced case authors and writers use to describe protagonists’ social identities. They also offer tips and guidance to avoid missteps and to maximize the impact of every case.
This article takes a business-case perspective. However, the principles described also apply to the kind of cases I write for my A&P courses.