The first thing to ask yourself is whether the images make sense for your newsletter.
I could drop in wistful images of a writer sitting at their desk with their head in their hands as they grapple with their draft in an issue about writer’s block, or of a new leaf breaking through the earth while discussing growth, but both would come across as gratuitous. I only want to use visuals in my issues if they help make my point, which is why I tend to stick to screenshots of newsletters.
But there are many other types of newsletters that would lend themselves to lots of visuals. For instance, if you’re a photographer or if you write about the visual arts, it makes sense for eye-catching images to be a focal point in your work.
Here’s an example from a recent issue of Kirsten Alana
’s newsletter An Eye for Life
, which kicks off straight away with a dreamy photograph from a plane window: