Among the 1.400 records, there were 50 that mentioned newsletters as part of their job.
And while salary was the main focus, I thought the job descriptions were particularly interesting. Before getting to those let’s look at the juicy salary details you’re dying to find out about:
- The average yearly salary of newsletter jobs is $52.000
- The average is slightly higher for audience / engagement related roles ($53.000) than for writers / editors ($52.000)
- There is progression over time. Entry level (<2 years) jobs had an average yearly salary of $46.800, mid level (3-6 years) $48.000, and senior level (>7 years) a significantly higher average of $64.000.
- Finally there’s a gender difference, with the average amongst women at $51.000 and amongst men at $57.000.
So much for the hard data. But let’s not forget about the details of their day-to-day that people submitted in the “job description” column. What struck me was the breadth of tasks that people reported working on in newsletter roles. Far from being specialists, people wear many hats 👒🎩🧢.
Here’s a typical entry by a digital editor from New York City about their job duties:
Report, write, edit, run website, schedule all social, posts and curate and send the daily newsletter
It’s a variety of tasks ranging from writing to editing, managing and marketing, on several channels including newsletters, social and web.
And this is not an exception. Here’s another one by a managing editor from California, which even covers conferences and print next to newsletters and other digital channels:
Manage website content, including daily updates; supervise nine freelance journalists; assign and edit pieces about health care; compile daily newsletter; engage with members on social media; track website traffic and interest via metrics; produce conference programs and other printed material.
It also touches on another recurring aspect in the job duties of people working in newsletter jobs seems to be working with freelancers. Like the editor from California, many people mentioned this as part of their duties. Here’s another example by an associated editor from Washington:
Write stories for online newsletter, write articles for magazine, edit freelance content
Much like editors, audience managers also seem to perform a variety of tasks across multiple channels. In their case, duties frequently include metrics and SEO. Here’s an impressive list of responsibilities taken on by an associate social media editor from New York:
Managing social media accounts with millions of followers, distributing flow of daily articles and design content across platforms, copy editing blogs, optimizing seo and meta data, compiling and managing daily newsletter, assisting publisher and marketing department with sponsored campaigns, moderating audience across platforms, increasing audience engagement, data analytics & analysis, pitching & writing blogs, designing social visual assets, among other tasks.
Apparently you need to be skilled in many areas to be successful in newsletter publishing, and journalism in general. So to end this section I’ll leave you with this daunting list of tasks of a publishing assistant:
- Provided admin and technical support for journals team, individual journal editors, and contributors on Editorial Manager
- Wrote, A/B tested, coded, edited, and scheduled delivery of journal marketing and recruitment emails
- Wrote, edited, and scheduled delivery of journal eTOCs and newsletter blasts to subscribers
- Wrote and edited email templates, media kits, and other content for the digital ad sales team
- Liaised with external organizations, societies, and associations for blog content
- Wrote original blog content and managed freelancers
- Assisted with editorial workflow and project management of journals
- Worked several conference events to market and sell journal subscriptions, as well as recruit potential journal editors and contributors
What a list… 📋 I guess on the plus side, it keeps you out of trouble!