Can I test this?
For this test, we have randomly selected a small percentage of readers (ie. the people who land on Revue profiles) to see the new design elements. Once we have gathered enough data, we’ll analyze it and move forward with rolling out the new design to all readers, if the results support that.
Some people who land on your Revue profile will see the new design elements already, but we won’t be able to open it up for everyone until we get those test results back.
In a nutshell, we want to make profiles convert better, to turn more visitors on your page into subscribers. We believe these tweaks will improve conversion — but we won’t roll them out to all readers if we see any negative data.