There has never been a shortage of publications for kids. But the successful products have mostly been print and produced by specialized publishers. General news publishers have only made some cautious attempts to serve a younger audience.
Looking at the category leaders you will find many nature / science magazines like National Geographic Kids
, or publications aimed at improving reading and math skills like Highlights
Mainstream news publishers have only experimented with this audience. For example, kids had to literally petition
the NY Times to continue NYT for Kids after an experiment had ended according to NiemanLab:
A flurry of emails from kids (and a Change.org petition) helped convince the Times brass to bring once-experimental section back on a more permanent basis.
But that might change as publishers see an opportunity to help parents keep their kids informed about the virus and entertained while being locked at home.
The first example I had seen was by German weekly newspaper Die Zeit. Die Zeit has been publishing a 8x per year magazine for kids called “Zeit Leo” and was quick to add a newsletter
when the lockdown started in Germany in late March. The newsletter is called “Post von ZEIT leo” and includes content like comics, quizzes, games, or arts and craft projects.