Back in December 2019 I wrote about LinkedIn’s push into newsletters
. Fast forward to June 2020 and it’s Medium’s turn to announce a newsletter feature with many of the same issues.
Medium’s product designer Brad Artziniega described the new functionality in a blog post
. It appears that Medium wants to build on learnings from its Letters experiment and continue iterating on newsletters:
We made Newsletters easy to create and powerful to use. Any Publication on Medium can start a newsletter and correspond with their subscribers directly in their inbox. […]
Publications can now share a link to the Newsletter sign-up page anywhere to promote and grow new subscribers more easily. And if publishers want, they can get replies from readers directly in their inbox and have a back-and-forth over email for a more direct connection.
Given the success that newsletters are having, it’s not surprising that social platforms are getting into the game. Actually it appears that even Facebook is experimenting with a newsletter feature, as Andrew Hutchinson reports
This is interesting - several users of Facebook’s Pages app have reported seeing a new function appear over the weekend which prompts them to ‘send customized marketing emails’ via their Facebook Page.
While Facebook is only testing, the Medium newsletter functionality is available to all users. So I gave it a spin.
The newsletter editor looks much like the post editor - simple, well designed, with few whistles and bells to keep the content readable. The text has a fixed width of 600px for better fit in email, and not all embedding options are available.