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Looking for ways to grow your community? Try this

Anna from Revue
Anna from Revue
Hi there,
Something awesome happened last week — perhaps you were there…
Revue
Do you have feedback or ideas on what we should build to help you grow your newsletter next? This is your moment.

Tap into the Space ✨today✨ to speak directly to the people who built this feature. Hit this link to set yourself a reminder:

https://t.co/H6Jnll6IOg https://t.co/1a4zTQ8ow7
On Thursday, we asked you to join a Space and share your feedback on the Revue newsletter subscribe feature on Twitter profiles. Need a reminder? Here’s how it looks:
I hosted the discussion, alongside Hannah Chang, Martijn de Kuijper, and Eric Wuebben — the Product Managers who built the feature. We were lucky enough to hear from lots of fantastic creators, and it sparked some real inspiration amongst our team.
We’ll certainly be doing this again, but I wanted to take this opportunity to break down what we learned from running the Space, and how Spaces can be a valuable tool for newsletter writers in general.
If you’re looking for new ways to grow your community, this might just be it.
Here’s how can you use Spaces to build your community
There are already some great newsletter creators hosting Spaces each week to dive into topics discussed in the newsletter, often with a special guest to add some extra spice.
Fatu Ogwuche runs a weekly Space alongside her friend and “fellow product maestro” Esther Kuforiji from her newsletter’s Twitter handle, @bigtechthisweek.
The callout in her newsletter, Big Tech This Week, encourages a feedback loop with Twitter, and I love how the special guests add something extra to the discussion — an extra incentive to tune in:
Big Tech This Week
Big Tech This Week
Similarly, Matt Navarra, creator of the Geekout newsletter network, hosts a Space each week to discuss his most recent newsletter issue. The callouts are super structured and clear, so the reader/listener knows exactly what they’ll get:
Geekout
Geekout
I have also hosted Spaces after running interviews in this very newsletter to dive deeper into conversation with Caroline Criado Perez, Kevin Roose, Julia Angwin and Rachael Berkey from the Markup, and more. Here are what I see as the key benefits of following up a newsletter issue with a Space:
  • You can go deeper into topics that wouldn’t work in a written format.
  • You can create more buzz around your newsletter/Twitter profile, driving traffic from one to the other.
  • You can use the network effect: invite an expert to speak in your Space, and their followers will see a notification when the Space starts. Those followers will be introduced to you as a speaker, and they might check out your profile and subscribe to your newsletter.
Spaces are great even when you don’t host them
If you have a small following on Twitter and are in the first stage of building your audience, hosting a Space might not be the right approach for now. Why not join a bunch of Spaces hosted by the people you follow, ask questions, get invited onto the stage, and become more involved in the community of people who share your interests?
At the very least it would provide great inspiration for your next issue.
What we learned about hosting better Spaces
As a parting gift, I’m going to drop in some tips that we gathered from the Spaces we’ve hosted that we think will up our game:
  • As a host, when questions are long or a listener has multiple questions, take short notes as they are speaking to ensure you respond to everything they say.
  • If you are co-hosting with another creator or colleague, designate one person to take notes throughout. There might be something you forget that comes in handy later.
  • If you are trying to encourage a Q&A portion, people can need some coaxing to speak up — make it as comfortable for them as possible. One way to do that is to have each speaker tell the listeners what they most want to learn from this group. That can work as a prompt.
  • It can be hard to keep the conversation on topic — you may need to direct people to your DMs to make sure the conversation flows and everyone gets a chance to speak. The phrase “Let’s take this offline” is your friend.
  • Even though we still had a queue of people requesting to speak, we saw listener numbers drop slightly as we approached the one-hour mark. People probably needed to drop off to grab a sandwich or a coffee after a while. The lesson in that is: this was a good format, we should do it again, and people have more to say. But we don’t need to cover everything in one Space, and 45 minutes was a great timestamp for what we were trying to achieve.
The last thought I want to leave you with here is an acknowledgement that speaking in front of people, even in a digital setting, can be nerve-racking. Make your life easier by drafting a short introduction and a couple of sentences to help you phrase a smooth sign-off.
I’d love to hear if you’re already using Spaces to help promote your newsletter, or if you plan to in the future. And I’m always eager to hear about regular Spaces I might be missing — send me your recommendations and I’ll share the best ones in a later issue!
For now, let’s take a look at what’s happening in the newsletter world…
The week in newsletters
Hot Pod, the podcast industry newsletter, will become The Verge’s first paid product
The Washington Post wants three minutes of your morning to read (or listen to) its newsletter
One year in, Defector has over 40,000 paying subscribers and $3.2M in revenue
That’s all for today. Hope you have a great week, and I’ll catch you next time!
Best wishes,
Anna
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Anna from Revue
Anna from Revue @revue

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