The main focus here, as with many things newsletter-related, is value. Think about what your subscribers first signed up for — the value they were promised. Can you continue to provide that value if you move them to a different newsletter? If the answer is no, it might be best to say goodbye. If the answer is yes, make sure they know you’re still committed to providing that for them.
I’d love to hear if you have experience with this topic, or if you’re planning on merging newsletters in the future. You can find me by replying to this email.
For now, let’s take a look at what else is going on in the industry: