In August 2020, Bria Felicien launched The Black Sportswoman
, a publication where Black history meets women’s sports. The journey from Twitter account
to fully-fledged newsletter is a fascinating and unconventional one, and Bria took the time to share her strategies in a LinkedIn post. She presents an unvarnished account of how she reached 1,000 subscribers — and isn’t afraid to mention lulls in growth or pauses in editorial output.
Ideas to steal:
If you don’t have a large social following, you can still grow successfully. Bria grew her Twitter account alongside her newsletter by posting items that fit with her brand, and as attention on her work as a journalist grew, so did the attention on her newsletter.
Once I launched the publication, I posted weekly features – including interviews with the legends, telling stories and history my audience (and I) hadn’t heard of before. This unique content and the value it offered in the women’s sports landscape drew attention and people began shouting out my work.
Take time to refine the unique value your newsletter brings.
There are a lot of publications popping up, but I focus on Black women athletes across the diaspora… This has helped me develop a better pitch for why people should subscribe
Add a pop-up subscription form to your website. They just work.
This was by-far my most effective strategy.
Network with people in your field.
We had occasional boosts thanks to shoutouts from publications in the women’s sports niche… These are people I have relationships with… I’m not sure about other industries, but in the women’s sports landscape, it’s easy to make friends and uplift each other.