Today, Revue launched the new Audience Insights for their customers. Above you see the latest engagement metrics for this newsletter. 62% of my audience (you and 39 others!) opened 6 or more of the last 10 issues. Since I am just shy of 100 subscribers, the absolute numbers are small. But this one image gives me great insight how this newsletter performs over time. It shows me my newsletter not only reaches you, but you actively open the mails, not just one but frequently. Which is exactly
what publishers and newsroom editors need to know, according to Martijn de Kuijper, CEO of Revue. In his latest blogpost
he takes you through some of the thinking behind these metrics.
What defines “success” for a newsletter? Open ratios and click ratios are important numbers, even more important than your number of subscribers. As Martijn says
[…]an engaged newsletter reader is up to 8 times more likely to convert into a paying subscriber.
Relatively low costs, combined with more engaged readers who gave you their mail address. What more do you want?
Revue is on a roll, I look forward to what else is coming from these Dutch newsletternerds!