officially made its debut in Ghana last week. The Swedish music streaming service which is currently valued at $66 billion
, is now available to Ghanaian music streamers. Users have the option of signing up for free (with ads) or pay for the premium plan (without ads) which is $9.99 a month
(estimated at 60 GHC/month
But Spotify is not the only streaming player in the African space. Apple Music had already established itself for a while
There are also other players like Deezer (French-owned)
(Nigerian-owned) who are have attracted local artists and are creating local content for their listeners.
But a huge player like Spotify coming to the market gives local artists another avenue to distribute their music. The service currently has an estimated 345 million total monthly active users. By opening up the service in more African markets, it wouldn’t be a surprise to see that number increase especially as data prices and internet services get better across the region.
The access to local audiences also opens up opportunities for data gathering to research music preferences on African users.
Spotify is already looking for a Subscriptions Manager
for its Sub Saharan Africa sector as it looks to expand with its launch.