It’s unfair not to talk about my unfair advantages.
When I started the beta, I had ~14K followers or so. It definitely helped the momentum and the reach of my tweets. That’s my first advantage.
My 2nd advantage: over the past 6 months, I gained a lot of free users for Black Magic, thanks to the fun-free stuff I made with Black Magic (profile progress bar, real-time banner, etc.).
To be exact, I had ~7,000 registered free accounts at the time. I think this is also a good strategy to get free users first, then offer paid products later.
I think many of them converted. I didn’t have time to set up the conversion tracking so I can’t know for sure.
For context, 8 months ago, I had ~200 Twitter followers, and 0 customers. If you want to learn how I managed to build these unfair advantages for myself, I’ll write about it later in my personal newsletter
Finally, my 3rd unfair advantage: I have been writing code for 13 years, 7 of those years, I freelanced, worked for startups, outsourcing companies, enterprises professionally.
Frontend, backend, DevOps, Android, iOS, desktop apps, games,… I have done it all, either at work or in my past side projects.
To me, coding is the easy part. That’s why I was able to ship features so fast.
Not everyone has these advantages like me, that’s why I call them “unfair”. I think unfair advantages is a crucial part of getting success! You should also find (or build) your own unfair advantages today!
But I’m not done yet…