Urgency & The Challenger Approach

Pick nr 3! I repeat: Nr3! Always go for..yes, Nr 3. Forget nr4 by the way. Don’t do that.

The other ways are ok. But you know my favourite.

I am currently reading “The Challenger Sale” and the “The Challenger Customer” from Dixon and Adamson.

It provides great insights, content and some nice research, about why and how you want to act as a “challenger” in sales.

The only thing is, it is actually terrible to read. Fortunately there is already a summary. Check it out, because it is very interesting.

If you haven’t seen Verne Harnish delivering his growth method Scaling Up “life” on stage, you should go.

I deliver this masterclass pretty ok myself, but Verne definitely plays a couple of league’s higher.

If you want a 30% discount contact me directly. As “a friend of the show” I can get you that.