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We created a new logo, here's how we did it

A disgruntled startup founder walks into a bar, and the bartender asks him "Why the long face?"🤔 He r
We created a new logo, here's how we did it
By Ish from Tars • Issue #115 • View online
A disgruntled startup founder walks into a bar, and the bartender asks him “Why the long face?"🤔
He responds "I need a new logo, but I don’t know how to make one” 😟

The bartender pours him a beer, slides it over and says check out this awesome article the folks at TARS wrote 📄
In it, they explain how they created their brand-new, awesome, kick-ass, top class logo from scratch in just 19 days 😲
We Created A New Logo. Here's How We Did It
The SaaS founder’s eyes fill with rage and he exclaims “TARS!?! I’LL NEVER READ AN ARTICLE BY THEM! ONE OF THEIR FOUNDERS SHEARED✂ MY PET LLAMA AND TURNED ITS WOOL INTO A COAT 🧥!”
It was Vinit.
It was Vinit.
The bartender is astonished and retorts “A pet llama?! In Bangalore?! How’d you manage that?”
“I know a guy who knows a guy… I can give you his number📱” the startup founder says, as he scrawls a number on a napkin.
He slides the napkin across the counter and before the ink even dries, the doors crash down and the windows shatter, as dozens of armed men clad in military clothing crash into the room 💥
The startup founder is on the ground, being held in place by a boot, as he is cuffed and informed of his rights 👮‍♂️
He looks up from the ground to see the bartender stands in place holding the napkin delicately in his hand. ✋
Suddenly, his face contorts into a wide grin that splits his face.😁
He drops the napkin into a plastic evidence bag and struts out of the bar as the startup founder is carried away.
What’s the moral of the story?
There are actually 3:
  1. Don’t participate in the exotic animals trade. Other than the fact that it is against the law, it’s downright cruel.
  2. Read our article about logo design or you might get arrested.
  3. These are dark times.
We Created A New Logo. Here's How We Did It
PS: two more things
  1. If you have been liking Tars experience, we’d love to have your feedback: https://www.g2.com/products/tars/reviews
  2. Join us as an affiliate here and make money by selling chatbots to your clients: https://hellotars.com/affiliate
Cheers
Ish
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Ish from Tars

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