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[Video] Home Insurance Chatbots

Last week, in the TARS office, we were contemplating the more profound philosophical questions of the
[Video] Home Insurance Chatbots
By Ish from Tars • Issue #122 • View online
Last week, in the TARS office, we were contemplating the more profound philosophical questions of the universe (as always).
Specifically, we were wondering how insurance marketers💸 could improve their lead generation user experience and conversion rate because that’s the shit that kept philosophers like Plato and Zera Yacob up at night🤔
Here are the three solutions we arrived at (in ascending order of awesomeness)👇

Solution 1: The Conversational Approach
I mean you guys really can’t say you didn’t see this one coming
When all you have is a chatbot, everything looks like a nail
When all you have is a chatbot, everything looks like a nail
Chatbots can transform boring lead capture forms into engaging conversations thereby improving lead gen UX and conversion rates.
Better still, we created a full two part guide explaining why this makes sense and how you can put it into practice, so that you can get started with this approach in minutes.
Check them out over here 👇
Why Home Insurance Companies Should Use Chatbots in their Marketing Capaigns
Why Home Insurance Companies Should Use Chatbots in their Marketing Capaigns
Solution 2: The Baroque Approach
A regular old landing page with  the sick tones of Johann Sebastian Bach in the background.
I mean, what better way to make a form feel more engaging than to have prospects listen to the darkest tones of the baroque period🎻
Let’s be real, no one is going to drop when the well-tempered Clavier is playing in the background 🎵
Solution 3: The Restructured approach
Forget about home insurance altogether, because let’s face it, all insurance is boring😴
Instead, convince insurance giants like Progressive and Geico to transition their product into something way more exciting ⚡
A monthly subscription basket of🥁 …
I personally am all for this last idea because that’s what millennials like me are really into.
That being said…
Which of these solutions would you pursue? We’d love to hear your thoughts💭
Cheers
Ish
PS: Before you leave…
  1. If you have been liking Tars experience, we’d love to have your feedback: https://www.g2.com/products/tars/reviews
  2. Join us as an affiliate here and make money by selling chatbots to your clients: https://hellotars.com/affiliate
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Ish from Tars

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