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The Future of PPC is Conversational 😎

This past week we went on a mind-altering, philosophical journey. Someone in our co-working space lef
The Future of PPC is Conversational 😎
By Ish from Tars • Issue #64 • View online
This past week we went on a mind-altering, philosophical journey. Someone in our co-working space left a delicious pepperoni, mushroom pizza in the fridge and our team, being the monsters that we are, demolished it. Little did we realize that the mushrooms on the pizza were special. Like really, really special.

Along our psychedelic journey, we contemplated various topics. Vinit, from our tech team, noted that he could smell the color purple, I found that the precise meaning of life is 3.671, and Akshiti from Sales team was convinced that the world was one giant beehive.
Wouldn't it be cool to be a bee!
Wouldn't it be cool to be a bee!
Most importantly, however, we explored the rich philosophy of PPC landing pages. After what seemed like millennia (actually more like 45 mins) of discussion on the topic we came to a simple, but powerful conclusion:
Have you ever wondered why your conversion rate is consistently low regardless of how many “best practices” you incorporate into your landing page?
We thought about just that and realised that all traditional landing pages suck. They are:
  1. Unengaging
  2. Unoptimized for mobile
  3. Unfamiliar
Conversational landing pages, solve these problems! They are personal, intuitive and best of all, they help us get rid of mobile lead-capture forms!!
2x World Series champion Ben Zobrist hates lead-capture forms
2x World Series champion Ben Zobrist hates lead-capture forms
We wrote down our thoughts in a post and I am sure you’d like it:
Conversational Landing pages will save your PPC conversion rate
Let us know what you think.
Cheers,
Ish
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