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My car broke down...

I'm not going to mince words with you. Your website has to be a chatbot. Am I saying this as a person
My car broke down...
By Ish from Tars • Issue #57 • View online
I’m not going to mince words with you. Your website has to be a chatbot.
Am I saying this as a person who works for a company that makes money from web-based bots? No.
Am I saying this as a person who spent far too long on a traditional website to buy car insurance?!! Yes.

So here is what happened.
The other day, I was looking for car insurance. I did a quick google search, clicked on one of the top links that popped up (it was an Ad, but who cares) and what did I have to deal with? A SLOW WEBSITE WITH A USER-UNFRIENDLY FORM!
Now, I wouldn’t generally get this worked up about something like this. Traditional websites, especially on smartphones, suck all the time! But this was an ad on Google! A PAID AD ON GOOGLE!! A PAID INSURANCE AD ON GOOGLE!!
Insurance ads are the most expensive. Progressive paid around 60+ $$$ for my click, and they seriously thought it was ok to plague me with that kind of webpage!
Simply unacceptable.
Arnav from our team was so angry in the aftermath, that he had no choice but to write this eloquent piece on how businesses could fix the situation (HINT: it involves chatbots) :
Your Chatbot needs a better home : It’s your Website
Cheers,
Ish
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Ish from Tars

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