First you spend time, money and effort acquiring them. You have to get them to your page, squeeze them past your lead capturing form and finally drop them into your sales funnel. Then you spend hours, days even following up with them, answering their questions, even pleading with them in the hopes that they will convert.
In the end, they go cold, and fall off the face of the map into lead hell, which I can only imagine to be a massive excel sheet saved on a Surface 2 running Windows RT.
The bottom line is poor leads suck the soul out of your business, and need to be eradicated from your business ASAP.
Well, we think we have a solution, and you’ll never guess what it is!