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[Guide] Data-driven Marketing📈📊📉

Every Thursday, at around 3 PM, I make it a point to choose one of the chatbots🤖 that we've built for
[Guide] Data-driven Marketing📈📊📉
By Ish from Tars • Issue #144 • View online
Every Thursday, at around 3 PM, I make it a point to choose one of the chatbots🤖 that we’ve built for a client and check how it’s performing using the analytics section of the TARS builder📊

Most of the time, I don’t find anything interesting in the data🤷‍♀️
The bot performs exactly as expected, high conversion rate and all🎯
But in the odd case, I find a weird trend that piques my curiosity!🤨
For example, last week I found a mortgage lead gen flow🏡 where thousands of people were starting the conversation but almost nobody was finishing it🤔
After checking the individual conversation reports I found the problem💡
For some reason unbeknownst to us, about halfway through the lead generation flow, the bot was asking users for their opinion on the most fraught political debate in the history of man😓
Spaces vs Tabs😱
It actually asked for SSN, but that's way too boring to include in this NL
It actually asked for SSN, but that's way too boring to include in this NL
Once we fixed the issue, we decided that we needed a more long-term solution for these errors⌛ so we reached out to James over at Tamo.co🧑 and created a comprehensive guide on how you can use data to improve your conversion rate📈
Check it out below👇
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Ish from Tars

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