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Fixing the most high friction marketing process in the world😣😥😮

Have you ever applied for a loan before? If your answer is yes, then you will know that it is quite l
Fixing the most high friction marketing process in the world😣😥😮
By Ish from Tars • Issue #100 • View online
Have you ever applied for a loan before? If your answer is yes, then you will know that it is quite literally the WORST process in the world.

You have to submit a bunch of boring documents.
Fill out a bunch of horrendous forms.
And, you have to wait… a lot. Seriously, most of any loan application process is just waiting for the bank to process your application.
The end result is one of the most high friction sales and marketing processes in the world of business. Lenders waste a bunch of money paying for visitors who get intimidated by the harrowing process and drop before converting.
MILLIONS OF DOLLARS ARE LITERALLY BEING THROWN OUT OF THE WINDOW!
MILLIONS OF DOLLARS ARE LITERALLY BEING THROWN OUT OF THE WINDOW!
This week, we decided that it was time to do something about it and published not one but two videos on how conversational landing pages can help in the process. Check it out:
Why Small Business Lenders Should Use a Conversational Landing Page
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