And, you have to wait… a lot. Seriously, most of any loan application process is just waiting for the bank to process your application.
The end result is one of the most high friction sales and marketing processes in the world of business. Lenders waste a bunch of money paying for visitors who get intimidated by the harrowing process and drop before converting.
MILLIONS OF DOLLARS ARE LITERALLY BEING THROWN OUT OF THE WINDOW!
This week, we decided that it was time to do something about it and published not one but two videos on how conversational landing pages can help in the process. Check it out: