What is FB Pixel?
FB Pixel is a developer product created by Facebook. You install it onto your site (or in this case, your bot) and it helps you track conversions from Facebook ads, optimise ads based on collected data, build targeted audiences and retarget for future ads.
How can you use FB pixel in your TARS chatbot?
Why is this important?
Data is always good. It allows you to see who is coming to your chatbot, and run targeted Facebook campaigns to bring them back to your site/bot if they drop off. Basically, it means more potential customers and more money for you.
Are you planning to use this? How exactly? We would love to know.