A bird in the hand might be worth two in the bush, but in higher education marketing, a prospective student who has had good customer service or counseling is worth a hundred lost in the conversion pipeline.
In an industry that has only grown by leaps and bounds in the pandemic, providing an at-scale, 24X7 customer experience that is authentic and human is the only proven way to convince prospective students to:
✅ Share admission information
✅ Request information about programs
✅ Submit admission applications
The billion-dollar question though, is how?