Before we start today’s newsletter, I have a small request for you. Vinit and I are competing to see who gets more linkedin connections in a week and I’d love it if you could shoot me a connection request over here: https://www.linkedin.com/in/ish-jindal-a1787b15/
It turns out that is actually a pretty common occurrence.
When you run paid ad campaigns, it’s practically a given that your boss is a complete jerk who is never satisfied regardless of how many swim meets you win or school plays you participate in.
Ok, I might have been talking about my dad up there, but my psychologist has told me to share my feelings more, so I’m counting this as a win! Plus, my point still stands. Meeting the expectations of your boss when running PPC campaigns is like pleasing a distant father with unattainable expectations.
To help combat this problem, our good friends at Shape (shape.io) wrote a kickass blog post detailing how you can continue driving exceptional marketing results while reducing AdSpend. Check it out and let us know what you think: