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Doing more with Less

Before we start today's newsletter, I have a small request for you. Vinit and I are competing to see
Doing more with Less
By Ish from Tars • Issue #86 • View online
Before we start today’s newsletter, I have a small request for you. Vinit and I are competing to see who gets more linkedin connections in a week and I’d love it if you could shoot me a connection request over here: https://www.linkedin.com/in/ish-jindal-a1787b15/
Now for the real stuff…
You know that feeling when your boss comes up to you and says “Hey we are cutting your Google Ad Budget in half, but you need to generate the same amount of leads”?

It turns out that is actually a pretty common occurrence.
When you run paid ad campaigns, it’s practically a given that your boss is a complete jerk who is never satisfied regardless of how many swim meets you win or school plays you participate in.
Ok, I might have been talking about my dad up there, but my psychologist has told me to share my feelings more, so I’m counting this as a win! Plus, my point still stands. Meeting the expectations of your boss when running PPC campaigns is like pleasing a distant father with unattainable expectations.
To help combat this problem, our good friends at Shape (shape.io) wrote a kickass blog post detailing how you can continue driving exceptional marketing results while reducing AdSpend. Check it out and let us know what you think:
Reduce PPC Spend in 2019 While Still Driving Exceptional Results
Best,
Ish
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Ish from Tars

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