But no fear, the content mill keeps milling and this past week it produced a best practices piece on how to effectively use the Design Section in the TARS builder.
This section allows you to change the colour scheme of your bot. While this might seem like a cosmetic change, it can actually go a long way towards improving the UX and thereby increasing your conversions.
At the core of this idea is familiarity. If you create a bot that doesn’t look out of place or looks like something the user has seen before, they will not feel as much apprehension completing the conversation.