Running digital ads is a super nerdy, super dull gig where people talk about CPC, CVR, CPA and all of the other acronyms in existence right?
In reality, digital advertising is the closest thing we have in the present day to a medieval battle. Factions of digital marketers charge screaming into a fight-till-death bidding war to ensure that their Ad appears on top.
This week, we spoke with one of these brave soldiers about how they have been blowing away the competition with their magical CRO sword: Chatbots.
iKeva is a leading co-working space. Over the past few years they have seen increased competition in their space as the tech industry has grown, and demand for co-working spaces has increased.