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Automate your customer support with bots...almost!

70% The number is music to my ears! Gosh, I am getting jitters just typing it into this email.
Automate your customer support with bots...almost!
By Ish from Tars • Issue #30 • View online
70%
The number is music to my ears!
Gosh, I am getting jitters just typing it into this email.

Anyways, before I ramble off into a tangent, let me tell you why that number is so awesome.
Every week I talk to people who are extensively using TARS bots. More often than not, their use case is lead generation. And why not! Bots are more engaging than forms or static webpages, so they increase conversion rates (#subtlety).
But, at some level this also makes me a little sad. While lead-gen is a great use, there is a whole world of other cases where bots work phenomenally well.
Which brings us to the magical 70%.
This past week I spoke to Alex from GogglesNMore, a sports eyewear provider. They used TARS to create an extensive support bot that supplements their call centre.
Alex told me that when their call centre is offline, TARS bot handles 70% of all service requests!
Imagine that! Rather than waiting for the support team, 70% of GogglesNMore customers get their questions answered immediately through a bot!
We were so thrilled by this fact that we wrote a whole article on GogglesNMore’s bot experience. Check it out to create a better, more efficient customer support system:
How GogglesNMore automates 70% of customer support requests with a Tars Chatbot
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Ish from Tars

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