Dec 1, 2020

24x7 Customer Service Using Chatbots

By Ish from Tars • Issue #188 • View online

I was up till 4AM last night and as any good insomniac in my position would do, I went online shopping for a new pair of running shoes.

After perusing Amazon’s unimpressive selection and reading a few running blogs I finally found the yellow and purple shoes of my dreams on a weird, hipstery site called Atheltic Propulsion Labs (cool name I know).

Now for anyone else in my position, the buyer journey would be simple:

Add to cart -> Fill in card details -> Buy

Unfortunately, buying shoes isn’t that simple for me, because I have really weirdly shaped feet.

They’re large, splayed, and they almost look like those weird hand feet things that Beast from X-men has.

Suffice it to say that regular shoes don’t fit me, so I went about doing what I always do when I shop for shoes…

I looked for a customer service chat to ask someone from the company whether they could accomodate my feet!

Thankfully, APL did have a customer service chat!

Unsurprisingly, it was not operational at 4AM.

Demoralized, I gave up and went to sleep.

When I woke up the next morning, something amazing happened!

I realized that I really didn’t need a new pair of running shoes because I don’t actually run and abandoned the quest altogether.

While my story is a bit extreme (who shops for shoes at 4AM?), it points to a bigger problem in the way we currently do digital marketing:

A lack of 24x7 customer service.

Had APL had customer service available around the clock, they wouldn’t have lost my business!

I would have bought their shoes and even though I don’t run, I would have probably loved them and bought a second pair.

And as it just so happens, I know of a low-cost and effective way to solve this problem: chatbots.

Using chatbots businesses can effectively deliver round-the-clock customer service to prospects and reduce the number of leads that slip through the cracks. I know this because we’ve done it before.

DNS Accountants, a UK based financial management practice, faced this exact issue and they were able to 2x the number of leads they captured after work hours using chatbots.

Check out their story below👇

How DNS Accountants Delivers 24x7 Customer Service Using A Chatbot - Tars Blog

Key Takeaways DNS Accountants is an award-winning financial consulting practice with a national presence across the United Kingdom. They used live chat on their website to answer questions that prospects had and convert leads. They were losing business outside of work hours when their live chat system was not operational. They used Tars Chatbots to […]

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Cheers,

Ish

P.S. If you haven’t done so already, join our Facebook Group where our botmaking community discusses all things chatbot👇

https://www.facebook.com/groups/tarscommunity/

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By Ish from Tars

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