While my story is a bit extreme (who shops for shoes at 4AM?), it points to a bigger problem in the way we currently do digital marketing:
Had APL had customer service available around the clock, they wouldn’t have lost my business!
I would have bought their shoes and even though I don’t run, I would have probably loved them and bought a second pair.
And as it just so happens, I know of a low-cost and effective way to solve this problem: chatbots.
DNS Accountants, a UK based financial management practice, faced this exact issue and they were able to 2x the number of leads they captured after work hours using chatbots.
Check out their story below👇