This article’s a bit of an ad for the company, but I like the wording “deep analytics” and I find one point very true: It deserves a name and it is kind of underestimated.
Deep analytics is digging through data, it’s not about dashboards of reports, it’s about true analysis. Whereas most business analysts spend their time creating reports & dashboards, deep analytics is the 20% of their work where they deep dive into the data to prepare an important decision by a decision-maker.
I find the best way to share these deep analyses is by what I still like to call the “story” format. Notebooks are a perfect way to tell analytical stories, a mixture of code, graphics, and text, with some exploratory sliders & buttons. So I still love the hosted notebook server, SQLbook, and other new emerging solutions in this space.
I think a small hosted notebook server is all that is needed for medium-sized companies, but maybe the company behind Joseph Moon has also created something of interest.