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November 15 · Issue #96 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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How to pick the perfect media channel
Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.
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Alibaba Smashes Singles' Day Record | eCommerce Minute
Alibaba’s sites Tmall and Taobao smashed its Singles’ Day record once again as sales crossed $25 billion.
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Holiday Ecommerce To Hit Record $107B in 2017; Mobile Will Lead In Visits
Smartphone plus tablet e-commerce visits to retail sites will account for 54% of all visits, Adobe says, while desktop drops to 46%.
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Alexa snags Oprah for 'favorite things' shopping experience
Oprah Winfrey is the first celebrity to lend her voiceover talents to Amazon’s Alexa digital assistant as part of a holiday promotion between the e-commerce giant and Winfrey’s O magazine.
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Home Depot tops major retailers in mobile web usability
Out of 12 leading retailers, hardware supply retailer Home Depot has the easiest-to-use mobile website, according to a study by Forrester Research.
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5 advantages contextual commerce brings to todays retailers
Consumers are looking to buy anytime and anywhere. Retailers that enable that will win the day.
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The Amazon-Whole Foods Deal Could Have Killed Instacart. Instead, The Startup Is Stronger Than Ever
When his top rival bought his largest customer, Instacart’s Apoorva Mehta cheered. It turns out he wasn’t crazy.
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Speed And Ease Make "Great" Online Experience
Speed And Ease Make “Great” Online Experience
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The Cost of Acquiring a Mobile App User - eMarketer
There’s always an app for that
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Why Buy an iPhone X When You Can Pay Tiffany & Co. $1,000 For a Tin Can?
Tiffany’s website describes the piece from its “Everyday Objects” collection as a classic tin can “upgraded in sterling silver and shining vermeil.”
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