“Preparing your team is just as important as readying the website and inventory and is crucial to a smooth holiday season”, warns Bart Mroz, co-founder and CEO of digital commerce consultancy SUMO Heavy. “It’s essential to have plenty of training sessions for your team members to make sure everyone is on the same page”.

Brands like Sephora and Nike, have also been successful in marketing to millennials by using Instagram to post visually stunning photos that clearly reflects brand identity and draws users in, according to Mroz, noting that Nike has become the 19th most followed account and the fifth most used hashtag, while Sephora has increased its engagement rate and now boasts nearly 13 million followers.

Mid-market retailers and wholesalers may be focusing too much on hiring more staff and adding more inventory to help them cope with peak holiday demand, when they should be investing more in technology to help them better manage their operations, according to a survey conducted by Brightpearl, a provider of retail management systems.

But 5 percent of Prime subscribers would definitely buy an Amazon Key.

CNN is looking to wring more dollars from the digital domain. The cable news network has launched an editorially curated online-shopping guide – giving it a cut of the sales of products it recommends – and is eyeing the rollout of digital-news subscription products next year.

Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of issues that could be impacting your success.

Here are 6 reasons why your pop-ups might not be converting, and what you can do to fix them.

Looking into the source of Amazon and Ebay’s counterfeit issue.

Taking inspiration from a wide variety of electronic brands, designer Vinicius Araújo designed this alphabet of Helvetica letterforms, each modeled after a brand’s namesake product.