In a world where shoppers are seemingly glued to their mobile devices, it’s generally agreed upon that social media channels are of paramount importance in today’s unstable retail market. But according to a spokesperson from digital commerce consultancy firm Sumo Heavy, few brands are taking advantage of the individual strengths — and opportunities — unique to each channel.

According to Deloitte’s 2017 Holiday Retail Survey, online spending will exceed in-store spending for the first time.

E-commerce has been on the rise in the U.S., thanks in part to the growing influence of Amazon. The Clorox Company — whose product portfolio includes Burt’s Bees, Brita, Kingsford and Glad — is responding by spending more on digital marketing with a focus on paid search on Amazon and its own data management platform, which will in turn lead to e-commerce sales growth.

Black Friday and Cyber Monday are “neck-and-neck” when it comes to holiday shoppers’ intentions this season, according to a report from shopper analytics and research firm Field Agent. Just over half (51%) told Field Agent that they’re “completely” or “very” likely to shop for gifts on Black Friday, with about the same number (52%) similarly likely to shop on Cyber Monday, according to the report.

The biggest e-commerce IPOs and company sales of the last few years prove you can succeed by going for mass appeal. And, in fact, that you probably should if you are going to be raising tens of millions of dollars or more at big valuations.

Target has been introducing high-tech ways to shop for months, including real-time maps of its stores and a Pinterest-powered visual search tool. Now, it has added an augmented reality feature to its mobile website to help you shop for the perfect furniture for your home.

Fifty-nine percent of Americans now think fraud is an inevitable part of shopping online, and nearly the same percentage — 58% — are willing to accept whatever security measures it takes to protect them from fraud, according to new research conducted by payments company Paysafe.

Google CEO Sundar Pichai has tasked employees returning to work on Monday morning with one key objective: fix the burger emoji.

The tech giant’s big cheese (sorry) stepped in after a tweet from author Thomas Baekdal highlighted inconsistencies in different tech companies’ burger construction.

Amid the cheesy puns (sorrier) and breathless bewilderment, it was the meaty issue (sorry - not sorry) of cheese placement which sparked the most fervent debate.