Oct 18, 2017

SUMOHeavy - Issue #92

Revue

SUMO Heavy

October 18 · Issue #92 · View online

A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.

SUMO Heavy in the News

In this episode, Bart explains what conversational commerce is and how it can benefit your business. He also shares his top tips to use Facebook to engage your audience and increase your sales. Social commerce is a growing trend and Bart is here to explain how eCommerce sellers can get started.

[ Listen to the Podcast at eCommerce Marketing Podcast ]

What We're Reading

4 types of holiday shoppers marketers need to reach

www.retaildive.com – Share

Whether they’re shopping early, late or all the time, there’s a strategy to approaching each segment — and marketers should read up.

Amazon has acquired 3D body model startup, Body Labs, for $50M-$70M

techcrunch.com – Share

TechCrunch has learned that Amazon has acquired Body Labs, a company with a stated aim of creating true-to-life 3D body models to support various b2b software..

How fashion and beauty brands are using AI to drive mobile purchases - Digiday

digiday.com – Share

The goal is to use AI to build a personalized product feed that will make the discovery process on the mobile web easier. Today, Fashion brands want to not just be mobile-first, but mobile-only.

How E-Commerce Apps Entice Users With Laser-Focused Onboarding

www.appcues.com – Share

The most successful e-commerce apps keep user onboarding focused and quick, guiding users through the one use-case that will bring them back for a second visit.

Big question for US cities: Is Amazon’s HQ2 worth the price?

www.cnbc.com – Share

Dozens of cities are working frantically to land Amazon’s second headquarters, raising a weighty question with no easy answer: Is it worth it?

Venmo Now Accepted At More Than Two Million U.S. Merchants

www.businesswire.com – Share

Venmo Now Accepted At More Than Two Million U.S. Merchants

How Walmart, Amazon, Target are finding ways of getting stuff to you faster - Recode

www.recode.net – Share

The battle for e-commerce and delivery dominance is here.

Upcoming eCommerce Events

Money 20/20October 22-25, 2017 | The Venetian, Las Vegas

Mobile ShoppingOctober 24-October 26, 2017 | Omni Rancho Las Palmas, Rancho Mirage, CA

Pubcon Las Vegas November 6-9, 2017 | Las Vegas Convention Center

Our Latest Obsession

Pizza Hut Pizza Parka: Made from the New Delivery Pouch - YouTube

Pizza Hut Pizza Parka: Made from the New Delivery PouchSophisticated, sleek and steamy. The Pizza Parka is made from the same advanced triple-insulated material as Pizza Hut’s new delivery pouches. So you can stay oven-hot and stylish this winter, just like your pizza.

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