We’re pleased to announce the release of our latest consumer report, the 2016 Social Commerce Survey.
This in-depth survey, the first of its kind, examines consumer behaviors in the social sphere that were until now, previously unmeasured.
“Not long ago, social media was simply a means for raising brand awareness. What these survey results show is that social media has a much bigger influence. It has the potential to shake up the entire retail industry,” says Bart Mroz, co-founder and CEO of SUMO Heavy. “The future of retail will be powered by brand advocates, peer-to-peer influencers and savvy consumers who use social media as part of their transactions.”
