It’s crucial for retailers to understand not only their target audience, but also their behaviors and usage patterns in order to drive e-commerce sales.
Wayfair understands that making shoppers’ homes a happy place starts in the inbox. Wayfair is a marketing machine, and its email program is no exception.
E-commerce has leveled the playing field in a lot of ways. Smaller online businesses now have access to the same sprawling, an international customer base that established retailers enjoy. Small and