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April 11 · Issue #117 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Bringing the Omnichannel Retail Approach In-Store
by Bart Mroz, Co-founder/CEO, SUMO Heavy Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions, and increase overall sales.
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Facebook's Data Scandal Affects Ecommerce Companies
Facebook is facing a public relations nightmare surrounding its collecting and sharing of user data. Here is the short version. A Cambridge professor used
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The Top 15 Ecommerce Professionals to Look Out For in 2018
There are a lot of people making big splashes in the ecommerce world. Here are a few to keep an eye out for.
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10 retailers leading the way in augmented reality
Retail industry news, voices and jobs. Optimized for your mobile phone.
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3 Things Retailers Should Do to Get Ready for GDPR
Preparing for GDPR is likely to be a challenge. In the process, customer-facing businesses of all types will likely reap rewards and get ahead of the curve.
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Adidas Closes Stores To Double eCommerce Sales
Adidas, the German sportswear company, is gearing up to close retail stores to focus on investment in digital initiatives, as it aims to meet an ambitious goal of more than doubling eCommerce sales in two years’ time.
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The eCommerce Minute is SUMO Heavy’s daily dose of eCommerce, tech and retail news. Here’s some recent episodes you may have missed:
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Saucony’s Dunkin Donut Sneakers: Because Junk Food Goes Great With Sports
Dunkin joins Krispy Kreme and Pizza Hut in the trend of puzzling partnerships. Guess how many miles you have to run to burn off a classic glazed?
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