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March 28 · Issue #115 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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How Retailers Can Get ‘Experiential’ With New Technologies
by Bart Mroz, Co-founder/CEO, SUMO Heavy The retail industry is in the throes of a major transformation as the traditional retail model gives way to new modes of “experiential retail.” A key element of experiential retail is the innovative use of technology to provide richer shopping experiences that are more informative, frictionless, immersive and satisfying.
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7 takeaways from Shoptalk 2018
From speeding up the supply chain to adding personalization and making shopping more convenient — technology is fundamentally transforming the business. Here’s what you need to know.
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Marc Lore at ShopTalk 2018: Business as Usual at Walmart | eCommerce Minute
Despite Walmart’s disappointing Q4 results, Marc Lore is here to tell you that they’re staying the course, and that he’s not going anywhere anytime soon.
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Adobe: Smartphone visits grow more valuable for retailers
The value of smartphone visits is growing faster than desktop visits for online retailers as shoppers shift their buying habits to mobile platforms, according to data from Adobe Digital Insights (ADI).
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The Design Theory Behind Amazon’s $5.6 Billion Success
Amazon’s success brings into relief a principle that is sometimes hard to swallow in the design community: Successful design is not necessarily beautiful.
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Grow Your Instagram Sales with Shoppable Instagram Posts
Shopping on Instagram is now available for Shopify merchants with businesses in the UK, Australia, Canada, Germany, France, Italy, Spain, and Brazil. Let users discover and purchase products from your Instagram posts and checkout in your Shopify store.
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The eCommerce Minute is SUMO Heavy’s daily dose of eCommerce, tech and retail news. Here’s some recent episodes you may have missed:
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If you dread every morning, get an alarm clock that makes your coffee
A cup of joe without even getting out of bed.
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