As noted in another recent guest article by Bart Mroz, CEO of digital commerce strategy firm SUMO Heavy, “the success of brands like Sephora, Ulta Beauty and Rebecca Minkoff shows that consumers are responding to retailers that provide state-of-the-art shopping experiences that are more sensory, information-rich, convenient and personalized.”

Nike has recently refreshed its product pages on its ecommerce store.

A review of this year’s eTail West conference, including presentations on progressive web apps (PWAs), Gap’s focus on customer experience, and more.

The online shopping giant will compete with the logistics companies it’s depended on.

Walmart wants to sell more stylish clothing as consumers shift spending from purchases like apparel to to experiences such as eating out.

Check out this list to learn about the amazing ladies transforming the online shopping experience.

Instead of models, Dolce & Gabbana used drones to carry handbags down the runway because human models are so last season.