Retailers face a host of challenges in navigating what has become a complex new retail reality. As our new whitepaper relates, a number of powerful currents are causing the retail industry to undergo a major sea change, including the continuing advancement of e-commerce, the erosion of the traditional department store model, and the rise of new modes of experiential retail, with technology playing a major role.
Online shopping may not be the typical domain of the elderly, but when it comes to buying groceries with a smartphone, Xiang Jiang, 70, considers herself rather savvy.
2017 was the year where the marketer’s role in e-commerce changed drastically and retail businesses (both pure-play and omni-channel retailers) had to come to terms with a new playing field that required them to disrupt their own strategy at every turn.
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