“Customer feedback about returns can provide critical insight to marketers. Collecting this kind of data can help marketers spot patterns, fix problems and develop future marketing strategies,” SUMO Heavy CEO Bart Mroz said. “Marketers should also try to gain insight on what the customer likes/dislikes, how they found the brand and how they are using the product or service, along with contact information.”

5. SUMO Heavy

…New York and Philadelphia based SUMO Heavy, offering tailored digital commerce solutions. With strategists, consultants, designers, and developers with decades of experience, SUMO Heavy helps ensure that businesses become profitable and stay that way.

Mobile commerce retail sales are expected to account for about 28% of all e-commerce retail sales this year, and about 45% of all e-commerce sales by 2021, according to a Business Insider Intelligence report emailed to Retail Dive.

A German court has recently ordered Amazon to stop using “typo targeting” to serve ads to shoppers who misspell the brand name “Birkenstock” on Google, according to a report by Reuters.

The record-breaking e-commerce activity seen over Black Friday and the 2017 holiday shopping season led to a busier New Year’s online, as well. According to..

From demonstrating intricate products in real-time to broadcasting webinars and conferences, live streaming is a natural progression of an ecommerce business’s video marketing. It is an important tool for engaging customers. The technology behind live streaming is not necessarily new.

One thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday, mobile shopping totaled 47.4 percent of visits to retailers’ websites, according to Adobe. However, etailers could do much more to milk the mobile shopping cow. “Traditional mobile sites aren’t designed for the way people want to discover new products,” said Qubit CEO Graham Cooke.

The go-anywhere cigar holder.