Bart Mroz, Co-Founder and CEO, SUMO Heavy

Marketers need to shift their spending from traditional channels like TV, print, and PPC to social media in 2018, especially when marketing to millennials. But in order to effectively use social media and move the needle, brands need to focus on the right channels and invest money into these platforms.

Facebook and Instagram are both strong options because of their high engagement rates, robust targeting options, and popularity with younger demographics. Brands should still focus on Facebook, but pay much more attention to platforms like Instagram and Snapchat to better engage with younger audiences in the long run.

The ecommerce experts weigh in on what’s predicted to happen in 2018.

More people than ever are doing their holiday shopping online. And that’s putting extraordinary pressure on package delivery services like UPS and FedEx as they face unusually high daily package volumes.

Magento Hops On One-Click Checkout Bandwagon.

If there’s one Chinese company that can rival those foreign ones in visibility worldwide, it’s the e-commerce giant Alibaba, one of the world’s most highly-valued companies.

Make sure your e-commerce website’s technical SEO components are spot on. Here are 14 SEO tips you can use to improve your site this year.

Machine learning systems can use a customer’s profile to predict what the shopper is likely to purchase next, enabling retailers to present relevant offers.

eTail West is a four-day conference in Palm Springs that brings together over 3000 senior-level eCommerce executives and stakeholders for interactive roundtable discussions, case study presentations, panels, and one-on-one Q&A’s on industry solutions.