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SUMO Heavy - Issue #275

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SUMO Heavy

May 28 · Issue #275 · View online

A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.


This Week in eCommerce, Tech, & Retail
Name a more iconic duo.
Name a more iconic duo.
Amazon Reaches Agreement to Acquire MGM
Amazon has made a deal to buy Hollywood studio MGM for almost $8.5 billion, with a B. It’s the second-largest acquisition for the company after the purchase of Whole Foods for $13.7 billion in 2017.
Amazon’s foray into the entertainment industry has been slow and steady over the past few years. The company already runs a film studio, Prime Video streaming service, and video game streaming site Twitch. However the MGM deal marks the tech giant’s most aggressive move into entertainment. Amazon will also get the rights to the Golden Age studio’s film and television library. 
Amazon said it hopes to leverage MGM’s boisterous filmmaking history and wide-ranging catalog of 4,000 films and 17,000 TV shows to help bolster Amazon Studios, its film and TV division (duh). 
The company couldn’t just idly stand by as companies like Hulu, Netflix, and Paramount+ rake in impressive streaming revenues. Not to mention, many of the other smaller companies are trying to get a piece of the action. The recent announcement of Discovery’s $43 billion deal to merge with WarnerMedia after a spinoff from AT&T, is the latest example.
Amazon is also quickly getting into sports content, signing a deal with the NFL in May to broadcast Thursday Night Football starting in 2022.
There’s a lot going on in the world of Amazon, and we’ll be keeping an eye on their continued expansion into entertainment. 
Stripe Introduces Payment Links
Selling products online is a very make or break process. You have mere seconds to capture the attention and commitment to purchasing a product from consumers. Now, Stripe has announced a brand-new product to capture that moment. Stripe has launched Payment Links to make selling products super simple—create a link, share it, and get paid.
It’s Stripe’s first no-code focused product. The company points out that nearly 100 no-code products were featured on Product Hunt in the past year, and the Stripe team noticed the ever-growing momentum of no-code products.
Of course, many developers love no-code, especially when it saves them from tedious, repetitive work. 
With Stripe Payment Links, you don’t have to code your own payment page… or do any coding at all. Sellers create a link with the Stripe Dashboard and add any product or service that they’d like to sell, whether that be a physical product or even a simple subscription. Then they can customize a Checkout page with a logo and colors and generate a URL. That one-stop shop that can be tweeted or shared with customers. Users can also embed the link anywhere in their site. 
The Product Hunt community has lauded the new launch, and many are pointing out its ease and accessibility for non-coders. 
Snap Introduces New Shopping Tools
Remember when Snap was a dying brand? After going public at a valuation of $24B in March 2017, the company plateaued, with its value falling to $6B in late December 2018. Their SnapChat app was rapidly losing users and revenues were tanking. They even started facing the competition of Instagram stories, a concept that Zuck directly ripped off from the small brand. 
But, as they say, the comeback is always stronger than the setback. Snap recently shared that its social media app Snapchat has reached 500 million monthly active users. Shares of Snap closed up more than 5% after the company spilled the details.
Snap has actually never released monthly-active-user figures before. Rather, the company always focused on its daily user base, which reached 280 million in April. That’s up 22% compared to a year prior. Not too shabby for a formerly dying brand
The milestone was announced at the company’s 2021 Snap Partner Summit, where it also introduced a gaggle of new AR features that could help the company monetize that 500 million monthly user base, which is really what it’s all about. 
One of the features takes a page out of Clueless’ Cher Horowitz’ book; it will allow users to browse companies’ catalogs of clothing and accessories using the Snapchat app. The kicker is that features will make it possible for users to virtually try on outfits, visualizing how they will look on them in real life.
With these features, users can stand up their phone or set it on a stand and face it toward them. The screen will superimpose augmented-reality clothing on the user, who can then sift through and try on other virtual clothing. 
Keep an eye on Snap, they’re coming back in a big way.
'In the Ring' with SUMO Heavy
Liat leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. In 2020, Wix sellers surpassed $5.4 billion in online transactions with 140% year of the growth in sales transactions, and 114% year of growth in overall sales revenue.
Show Takeaways:
  • An explanation of Wix features
  • Who is Wix for?
  • Wix’s strategies for cart abandonment
  • Audience segmentation: use whatever channels you have to get in front of your audience.
  • Businesses are expanding in unexplored directions, discovering new audiences.
  • Wix’s approach to the changing lifetime value of a customer
  • Up-selling and cross-selling
  • Post-COVID eCommerce strategies
Listen on Spotify or wherever you get your podcasts.
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