Even in a world where we have access to certificate management systems across the major cloud platforms, often for free, bad stuff happens and vendors have vendors. The chain of responsibility is so long that it’s nearly impossible to have complete control over your technical operations.
Live video will play a significant role in online shopping going forward. Marketers and influencers alike in the US have embraced the medium, of which Amazon is currently kingmaker. Best practices are emerging for those brands and tastemakers who have already jumped in.
Walmart threw in the towel on Japan after 18 years, selling most of its stake in a local supermarket chain and continuing its retreat from slow-growing global markets in favor of e-commerce bets.
Directly “shoppable media,” such as livestreams, social commerce, virtual consultations and shoppable ad formats, will be the fastest-growing advertising categories in the near future as retailers and brands seek to reach consumers who are more likely to shop online, per the IAB. Livestream-generated sales are expected to double to $120 billion worldwide this year.
The 5C marketing framework provides a structured way to evaluate and describe a business’s position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products.
Aside from DTC brands, there has been a slower adaptation of e-commerce from retailers and shoppers alike. That is until the pandemic hit, forcing the vast majority of stores to close and leaving online shopping as one of the few retail options.
Walmart’s latest earnings show extended ecommerce growth, with sales growing 79% year over year —a significant increase from prepandemic levels.
'In the Ring' with SUMO Heavy
Today’s episode features George Hartley, CEO and Co- Founder of SmartrMail, an automation tool that helps stores send better email marketing by using machine learning to personalize their emails.
Listen on Spotify or wherever you get your podcasts.
