By John Suder, SUMO Heavy Director of Marketing

We’re still in the early days of shoppable video. But as technology evolves and brands and agencies create new and immersive content and experiences, you can be confident that consumer adoption will only grow.

Walmart+ is launching on September 15 with three perks that leverage its ecommerce capabilities, massive store network, and unique offerings.

California consumer protection bill criticized by Etsy and Ebay “will not advance in its present form,” the state lawmaker behind it said.

Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram’s “Reels,” which mimics TikTok, follows that trend. In this post, I’ll address options for posting videos on Instagram to drive awareness and sales for your ecommerce company.

The elements of an ecommerce product detail page should work together to help shoppers make sound buying decisions. Each element — prose description, a list of features, product photos, videos — should tell part of an item’s story.

Amazon.com’s Prime Day, which traditionally takes place in July, is expected this year to land in October, possibly jumpstarting or rivaling holiday campaigns.

Sporting goods retailing has emerged as one of the bright spots during the pandemic, and in the process, a competitive advantage against Amazon may be developing.

Because this is the year where apparently anything goes, the Bend, Oregon, store is inviting local residents to spend a night.