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July 17 · Issue #232 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Is Walmart getting the customer it always wanted?
Stellar results during the COVID-19 pandemic and a new loyalty membership suggest it may be. But that could hamper its “everyday low prices” promise.
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Understanding Core Web Vitals for SEO
On rare occasions Google provides expectations of upcoming algorithm changes. For example, Google alerted us to the mobile-first index change and, also, the inclusion of SSL signals. Once again, Google has given us a heads-up with Core Web Vitals.
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Drag-and-drop Ecommerce Tools Are on the Rise
For years, ecommerce platform providers have sought to make it easy for SMBs to present and sell products online. Current offerings from Shogun, BigCommerce, and Wix demonstrate that ease-of-use and lack of coding are still in demand.
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How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.
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Younger shoppers ordered online more often in lockdown than older shoppers, despite the environmental impact: study
Younger shoppers may be perceived as the most eco-conscious members of society, but in lockdown they have defied those expectations by ordering 50% more online deliveries than older shoppers, new research suggests
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Black Friday as we know it is finally dead
Black Friday, the day after Thanksgiving on which retailers offer doorbuster deals, is known to attract massive crowds and hysteria. Imagine that scenario in a pandemic.
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The whole working-from-home thing — Apple
The Underdogs are back, navigating their new normal with lots of unknowns but one reliable constant: Apple helps unleash their creativity and productivity even when they’re working from home.
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