By Pat Maguire, Director of Technology for SUMO Heavy

eCommerce merchants frequently use third-party services to add features to their sites. These services can add much-needed features to your site – but there are a few things you should know.

As stores shut their physical doors and more people are home-bound, consumers’ shopping behaviors are changing quickly. In a survey we conducted with over 3,000 members of the Influenster community, 41 percent of respondents said that right now, they are shopping online for things they would normally shop for in-store.

Even before the coronavirus-induced shutdown, click-and-collect ecommerce was growing quickly. But now as many Americans stay at home or keep their distance to flatten the Covid-19 curve, some unexpected businesses are taking online orders for pick up, too.

This post will offer a framework for identifying, tracking, and visualizing key performance indicators. It applies to all company sizes — big and small. Start by establishing the most important metrics for your business.

While grocery stores have remained open and fared better than any other retail segment during the crisis, e-commerce grocery sales have also accelerated at an unprecedented level that has changed the game, likely irrevocably for supermarket retailers.

In the absence of abundant sales leads, companies must instead bolster their long-term relationships. This is especially crucial right now, as the COVID-19 pandemic has led many marketers to change how they interact with consumers and communicate empathy rather than focusing just on sales.

Contrary to assertions to Congress, employees often consulted sales information on third-party vendors when developing private-label merchandise. “We knew we shouldn’t,” said one former employee who accessed such data.

Corporate Covid-19 response videos are eerily similar. Cue somber piano music When a company or brand releases a Coronavirus Response ad, they might tell y…