As the COVID-19 pandemic reaches more communities in the U.S., not all retailers are closing stores — grocery stores and mass merchants selling household essentials are running at least limited hours, and some specialty and department stores at press time had also decided to keep stores open. But most are temporarily shuttering stores, and e-commerce is supposed to make up for that.

Even in the face of the coronavirus pandemic, ecommerce merchants should optimize advertising campaigns. That includes performance marketing, which is online promotions that cost the advertiser only when a potential customer takes some action, such as clicking a pay-per-click ad or starting a chat on Facebook Messenger.

Global online payment fraud losses are set to soar by more than 50% over the coming four years to exceed $25bn per year, according to a new report from Juniper Research.

The market analyst’s report, Online Payment Fraud: Emerging Threats, Segment Analysis & Market Forecasts 2020-2024, predicted a 52% growth in merchant losses to scams over the period.

Some retailers, especially off-price, deep-discount grocery and dollar stores, said they didn’t need online to be successful, but they will no doubt be rethinking those strategies after the coronavirus.

Amid a moratorium on events and calls for more sustainable practices, tech that facilitates virtual fashion presentations is thrust into the spotlight.

Among the precautions businesses take to deal with the coronavirus outbreak, companies selling across multiple B2B and B2C channels need to review their ability to manage extra inventory while also planning for disruptions to their supply chains and distribution center operations.

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