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February 14 · Issue #211 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Walmart Challenges Amazon With ‘Less Is More’ Strategy
As the company merges in-store with online environments in ways that Amazon just can’t replicate, Walmart is hinting on its plan to take advantage of Amazon’s well-documented pain points of shipping, workplace concerns, and environmental impacts while maximizing customer-centric models.
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How Glossier turned itself into a billion-dollar beauty brand
Emily Weiss launched beauty phenomenon Glossier in 2014 with just four products. Now, the company is redefining the future of e-commerce
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The toy category still hasn't recovered from the death of Toys R Us
Target’s flattened holiday sales, as well as others’ abandoned experiments, reveal a market that hasn’t fully readjusted after the exit of its largest specialist.
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Amazon Could Be Vulnerable To Competition, And This Is How
New data indicates that a substantial number of good customers of Amazon are not happy. Here’s what will make them go elsewhere.
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Retailers begin to see e-commerce gains from Pinterest
Pinterest is on its way to becoming the go-to platform for retailers hoping to tap into its unique user communities.
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Shopping via smart speakers is not taking off, report suggests
U.S. consumers aren’t adopting voice-based shopping as quickly as expected, according to a new report today from eMarketer. While consumers have been happy to bring smart speakers into their home, they continue to use them more often for simple commands — like playing music or getting information, for example — not for making purchases. However, […]
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In-N-Out Burger releases shoes inspired by cup design
In-N-Out’s instantly recognizable design for its takeout cups is now available on a pair of shoes.
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