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October 25 · Issue #197 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Why E-Commerce is Going ‘Headless’
The future of digital retail is headless, and retailers that embrace it are gaining the competitive advantage. They’re being rewarded with more conversions, better SEO results, and happier, more loyal customers, all while their IT teams gain freedom from the limitations imposed by monolithic e-commerce platform.
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Nearly half of online fashion shoppers say social media inspired their last purchase
Almost half (47.5 percent) of the 2,000 U.S. online fashion shoppers surveyed by Yotpo say their most recent online fashion purchase was inspired by social media.
Among age groups, more than half (55.2 percent) of Gen Z (14-24 years old) respondents found inspiration for the most recent online fashion purchase on social media while 50.6 percent of Millennials (25-34 years old) reported the same.
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Late To The E-Commerce Party: What Marshalls, At Home And Others Got Wrong
They join a pretty long list of retailers, from Walmart to Pier 1 to TJMaxx, that were slow to fully embrace online shopping.
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Alibaba Group thwarts 300 million hack attempts per day, founder Jack Ma says
Chinese technology giant Alibaba Group is the target of some 300 million attempted cyber attacks per day, according to the company’s founder and former executive chairman, Jack Ma.
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Try a Dwindling Discount for Black Friday Ecommerce Sales
A dwindling discount that starts high and diminishes every few hours from Thanksgiving through Black Friday can create urgency and drive ecommerce sales.
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5 Design Features Your E-Commerce Site Must Have to Succeed
For most websites, there are established best practices that can help you build a useful, functional site. However, e-commerce websites are unique. Therefore, if you run an e-commerce business and want to fully realize its potential, focus on these important five website design features:
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Bacardi upcycles plastic straws by turning them into vinyl records
Bacardi Rum is partnering with ocean-focused environmental group Lonely Whale to collect single-use plastic straws from 55 bars across the U.S., according to a press release. The straws will be turned into limited-edition vinyl records featuring “Make It Hot” by electronic music trio Major Lazer and Brazilian performer Anitta. The records will be available for purchase on Giving Tuesday, Dec. 3, at LonelyWhale.com, with all proceeds going to the organization.
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